Ranking & Visibility Transparency

Effective August 10, 2026

This Ranking & Visibility Transparency notice explains the main factors that may influence how businesses, places, offers and other content are ordered, recommended or displayed through IzziGo, including IzziMap and other IzziGo discovery surfaces.

IzziGo is operated by Easy Business Ltd..

This notice is intended to help travelers and businesses understand the principal factors affecting prominence without disclosing confidential algorithms, exact weighting, security systems or information that could enable manipulation of the platform.

It should be read together with the Terms of Use, Business Terms & Listing Agreement and Platform & Content Rules.

1. What ranking means on IzziGo

"Ranking" means the relative prominence or order in which businesses, places, offers or other content are presented through an IzziGo service.

Ranking may affect matters such as:

  • the order of search results;
  • the order of business or place results;
  • map presentation;
  • offer presentation;
  • featured or highlighted content;
  • recommended or trending content;
  • homepage discovery; and
  • other discovery surfaces introduced by IzziGo.

Not every IzziGo page uses the same ranking method.

The factors that matter depend on the purpose of the particular surface and the choices made by the traveler.

2. Organic and promotional visibility

IzziGo may provide both:

  • organic visibility, determined without purchasing a specific paid placement; and
  • promotional visibility, where an eligible business receives increased or special presentation through a paid product, plan entitlement, programme benefit or other disclosed promotional mechanism.

Paid or promotional visibility can influence prominence where that feature is supported.

Purchasing a plan or visibility product does not guarantee a fixed numerical ranking, permanent first position or any particular commercial result.

3. Main ranking parameters

The following are the principal categories of factors that may affect ranking or visibility on IzziGo.

3.1 Relevance

Relevance is generally one of the most important factors in search and discovery results.

IzziGo may assess how closely a business, place, offer or other item corresponds to the traveler's:

  • search;
  • selected category;
  • sub-category;
  • filter;
  • destination;
  • requested content type; or
  • other explicit discovery choice.

A result that does not match the requested context may therefore appear below a more relevant result or may not appear at all.

3.2 Location and geographic relevance

Location can have significant importance where the traveler is searching within a destination, using IzziMap or requesting nearby results.

Relevant factors may include:

  • business coordinates;
  • city or region;
  • the map area currently being viewed;
  • a location entered or selected by the traveler; and
  • device location where the traveler has permitted a location-based feature.

For location-based searches, geographic relevance may be more important than factors that would matter on a non-location-based discovery page.

3.3 Category and filters

Traveler-selected categories and filters can substantially influence which results are eligible to appear and their relevance.

For example, selecting a particular business category can reduce or exclude results belonging to unrelated categories.

Filters chosen by the traveler generally take precedence over presenting unrelated results merely because those results would otherwise have higher visibility.

3.4 Publication and eligibility status

Before ranking is considered, content may need to satisfy eligibility requirements for the relevant IzziGo surface.

Factors may include:

  • whether the listing is published;
  • whether required information is available;
  • whether the business is eligible for the relevant feature;
  • whether the relevant plan or programme entitlement is active;
  • whether geographic information is sufficient for map presentation;
  • whether an offer is active or eligible; and
  • whether the listing, offer or account is subject to a restriction.

An ineligible item may not appear on the relevant surface regardless of how it would otherwise rank.

3.5 Completeness and suitability of information

IzziGo may consider whether a listing contains sufficient information to be meaningfully presented to travelers.

This can include the availability and suitability of information such as:

  • business category;
  • location;
  • description;
  • images;
  • website or contact information;
  • languages;
  • relevant practical information; and
  • other information appropriate to the discovery surface.

This does not mean that adding unnecessary information will automatically increase ranking.

The purpose is to make useful and suitable results available to travelers.

3.6 Offer relevance and status

For offer-related surfaces, IzziGo may consider matters such as:

  • whether the offer is published;
  • whether it is currently active;
  • its destination or business;
  • its category;
  • its relevance to the selected filters; and
  • whether it remains eligible for presentation.

Expired, removed, rejected or otherwise ineligible offers may be excluded.

3.7 Traveler choices and context

Where the relevant IzziGo feature supports it, the results shown may be influenced by choices made by the traveler.

These may include:

  • search terms;
  • selected destination;
  • map position;
  • categories;
  • filters;
  • language;
  • saved preferences; or
  • other explicitly selected discovery settings.

Not all IzziGo surfaces are personalised.

Where a surface does not use a particular preference or contextual factor, that factor does not influence the ranking for that surface.

3.8 Editorial selection

Some IzziGo surfaces may contain editorially selected content.

Editorial selection may take account of matters such as:

  • cultural relevance;
  • destination relevance;
  • seasonal relevance;
  • content quality;
  • editorial theme;
  • variety of businesses or experiences; and
  • the purpose of the particular editorial feature.

Editorial selection is not necessarily a numerical algorithmic ranking.

3.9 Paid visibility and promotional entitlements

Paid visibility can materially increase prominence on IzziGo surfaces where the purchased visibility product is designed to do so.

Depending on the particular product, this may include forms of presentation such as:

  • business highlighting;
  • homepage visibility;
  • trending or promoted visibility;
  • editorial promotional visibility; or
  • other clearly described promotional placements.

The particular product description presented before purchase explains the principal type and duration of the promotional entitlement.

Paid visibility affects only surfaces and periods for which the applicable entitlement is valid.

4. Relative importance of the main parameters

There is no single universal weighting that applies to every IzziGo surface.

In general:

Eligibility is a prerequisite. Content that is not eligible for a particular surface may be excluded before relative ranking is considered.

Relevance, location and traveler-selected filters are normally among the most important parameters for search, map and discovery results.

Content suitability and completeness may influence presentation where they affect whether a result can be meaningfully displayed.

Editorial considerations can be important on editorially curated surfaces.

Paid promotional visibility can have substantial importance on a surface specifically covered by the purchased promotional entitlement.

The relative importance of these factors varies because a map search, offer search, homepage selection and editorial feature serve different purposes.

5. Explore and general discovery

On general IzziGo discovery surfaces such as Explore, the principal factors may include:

  • relevance;
  • destination;
  • category;
  • selected filters;
  • listing eligibility;
  • suitability of listing information;
  • applicable traveler context; and
  • promotional visibility where supported.

A traveler's explicit search and filter choices generally have strong influence over which results are shown.

6. IzziMap

IzziMap is geographically oriented.

The most important factors may therefore include:

  • whether the listing is eligible for map presentation;
  • valid geographic coordinates;
  • the visible map area;
  • traveler location where voluntarily enabled;
  • search relevance;
  • category and filters; and
  • applicable promotional visibility.

Changing the map area, location or filters can therefore substantially change the results presented.

7. Offers

Offer discovery can take account of:

  • offer publication and eligibility;
  • business and destination relevance;
  • offer category;
  • selected filters;
  • current offer status;
  • applicable promotional presentation; and
  • other factors relevant to the specific offer surface.

IzziGo does not guarantee that an offer will receive a particular number of impressions, clicks or inquiries.

8. Homepage discovery

Homepage content may combine different forms of discovery, including editorial selections, destination relevance, platform features and promotional visibility.

Homepage presentation is therefore not necessarily determined by the same factors used for ordinary search results.

A business with an active homepage-visibility entitlement may receive increased homepage exposure according to the conditions of that product.

9. Trending and recommended presentation

Where IzziGo uses a Trending, Recommended or similar label or surface, the underlying criteria depend on the particular feature.

Relevant considerations may include:

  • destination relevance;
  • editorial selection;
  • current platform context;
  • eligible promotional entitlement;
  • content suitability; and
  • other factors specifically associated with that feature.

IzziGo does not represent a Trending or Recommended label as an independent certification of business quality.

10. Editorial and cultural content

IzziGo may select businesses, places or destinations for cultural, editorial or destination-related presentation.

Editorial decisions may reflect the theme, destination, season, cultural relevance, variety and suitability of the content.

Where a paid product specifically includes editorial promotional visibility, that commercial influence may affect eligibility or prominence within the scope of that product.

Purchasing such visibility does not give the business editorial control over IzziGo's independent content or platform rules.

11. How businesses can influence visibility

Businesses can influence their eligibility and potential visibility through legitimate actions such as:

  • providing accurate business information;
  • selecting the correct category;
  • providing accurate location information;
  • keeping important listing information reasonably current;
  • submitting suitable photographs and descriptions;
  • maintaining eligible offers;
  • correcting information returned for review;
  • maintaining eligibility for applicable IzziGo features;
  • using plan features available to them; and
  • purchasing optional promotional visibility where offered.

None of these actions guarantees a particular numeric position.

12. Paid business plans

IzziGo currently offers a free Basic Plan and a paid Pro Plan.

A paid plan may provide additional business features or visibility-related entitlements as described on the applicable Plans & Pricing page and during purchase.

Payment for a Pro Plan does not by itself guarantee:

  • first position;
  • a fixed search position;
  • a fixed map position;
  • a specific number of impressions;
  • clicks;
  • inquiries;
  • bookings;
  • sales; or
  • revenue.

If a specific plan entitlement affects prominence, that influence is limited to the relevant feature or surface.

13. Paid visibility products

IzziGo may offer optional promotional visibility products separately from a general business plan.

These products can influence ranking or prominence because their purpose is to provide increased presentation during an applicable period or on an applicable surface.

The business is informed of the principal nature of the visibility product before purchase.

Paid visibility does not allow a business to override:

  • platform eligibility requirements;
  • legal requirements;
  • content moderation;
  • security controls;
  • listing restrictions; or
  • the Platform & Content Rules.

A paid placement can therefore be restricted or removed if the underlying content becomes ineligible.

14. No guaranteed results

No ranking, plan or promotional product guarantees a particular business outcome.

IzziGo does not guarantee:

  • a specific numerical ranking;
  • permanent prominence;
  • exclusive placement;
  • a specific amount of traffic;
  • profile views;
  • clicks;
  • inquiries;
  • reservations;
  • bookings;
  • sales;
  • revenue; or
  • other commercial results.

Results can be affected by traveler demand, destination interest, traveler choices, competing content, seasonality and other circumstances outside IzziGo's control.

15. Reviews and ratings

IzziGo does not currently provide a public traveler review or comment system.

Traveler star ratings or public IzziGo reviews are therefore not currently used as a ranking parameter.

If IzziGo introduces public ratings or reviews in the future and uses them for ranking, this notice will be updated before or when that change becomes relevant.

16. Personalisation

Some discovery experiences may vary depending on traveler-controlled context or preferences where the relevant feature supports them.

This may include:

  • selected destination;
  • current map area;
  • location where permission has been granted;
  • search terms;
  • selected categories;
  • filters;
  • language; and
  • saved preferences where applicable.

Travelers can influence results by changing the available search, filter, map or location controls.

Disabling device location prevents IzziGo from using precise device location for functionality that depends on that permission.

17. Moderation is different from ranking

A moderation action is different from a normal ranking change.

A listing may move relative to other listings because search context, location, filters or visibility factors change without any moderation action having occurred.

Where IzziGo restricts or removes content for a Platform Rules or legal reason, the relevant moderation and appeal procedures apply separately.

See our Platform & Content Rules.

18. Security and anti-manipulation controls

IzziGo may use security, fraud-prevention and anti-manipulation controls to protect ranking and visibility systems.

We do not disclose details that could reasonably enable:

  • ranking manipulation;
  • fraud;
  • circumvention of security controls;
  • artificial engagement;
  • referral abuse; or
  • other misuse of IzziGo systems.

This does not prevent us from explaining the main legitimate parameters that determine ranking and prominence.

19. No exact algorithm or weighting disclosure

This notice explains the main parameters and their general relative importance.

IzziGo does not publish:

  • source code;
  • exact mathematical formulas;
  • exact numerical weights;
  • confidential algorithm logic;
  • security thresholds;
  • fraud-detection rules; or
  • information that would allow manipulation of the platform.

The factors described in this notice are intended to give businesses and travelers a meaningful understanding of how visibility is determined.

20. Changes to ranking systems

IzziGo may change ranking and discovery systems as the platform develops.

Changes may result from:

  • new discovery functionality;
  • new filters;
  • new map functionality;
  • quality improvements;
  • security or anti-abuse measures;
  • new business products;
  • changes to promotional visibility;
  • legal requirements; or
  • improvements to traveler relevance.

Where a material change alters the main ranking parameters relevant to businesses, this transparency notice and, where appropriate, related business terms will be updated.

21. Questions from businesses

A business that believes its listing is subject to a specific restriction or moderation decision should use the applicable support or appeal procedure rather than assume that every visibility difference is a moderation decision.

Eligible moderation decisions may be challenged through Appeal a Decision.

General questions regarding business visibility may be submitted through IzziGo support.

22. Contact

This Ranking & Visibility Transparency notice is provided by:

Easy Business Ltd.
Identification Code: 400371842
Teimuraz Bochorishvili N3
Tbilisi, Georgia

Email: info@izzigo.eu
Website: izzigo.eu